Heralding the Truth About Leonard Lance?

Faced with the daunting prospect of informing the entire Republic electorate of the 7th Congressional District that their incumbent Representative is lying through his teeth when he claims to be a “principled conservative,” the Larsen for Congress campaign recently deployed one of the most fascinating examples of campaign literature I’ve ever seen:  the Central Jersey Conservative Herald.

I recall seeing something like this deployed by the Lonegan campaign during the 2009 primary, but that piece wasn’t formatted like this one or nearly as detailed, raising an important question: will the average voter bother to read it?

Click on the image below to open a high-resolution PDF of the entire piece and judge for yourself:

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